Value propostion

Like any other major ecosystem play, we also have three components: Demand, Supply, and Execution Pipelines.

For us, supply is the creation and management of a variety of custom baskets by our analysts and other investment managers. We provide a single platform where different managers can come and publish their baskets for the users. The platform also automates subscriptions, payments, campaigns, and invoicing for them.

Demand for us is users investing in our custom-made basket created by professionals. We plan to make them available via different channels: furo capital, partner exchange websites/apps, and non-broking apps. We will be able to offer our services via non-broking apps because of our deep broker integration.

Different exchanges (both centralised and decentralised) and wallets act as our execution pipeline.

During our initial market research, we were bombarded with a single question every time we pitched Furo, and that was, what if exchanges started offering such services. If every exchange started building its own similar service then every investment manager will have to integrate with every exchange separately. Moreover, every non-exchange app will have to integrate with all the exchanges separately. When we integrate with major exchanges we will cover a majority of crypto investors. Also, there is no incentive for our manager to do a separate tie-up with these exchanges. Also, managers have no incentive for a partner exchange to do a separate tie-up with the same managers again.

Add to this the amazing UI and the network effect which comes with a platform like FURO. Hence we feel there is deep value in what we are trying to build, a frictionless institution-like investment experience for retailers.