Problem Today

To our shock, we couldn't find a single solution that provided a variety of baskets covering different chains. Not only this, but we also couldn't find a basket that would give users exposure to different asset classes like Gold, Equity, etc. This further increases the pain point for those who want to hedge their risks by spreading their bets across assets. Add the steep learning curve that one has to go through while entering the crypto ecosystem. All this makes the onboarding of traditional finance users to DeFi even harder.

Although, centralised exchanges like FTX, Binance, etc have made it easier for investors to access crypto still users find it difficult to choose the right coins to invest in. Not only this but they are also unaware of how much they should invest in each coin.

Add to this the burden of doing the due diligence and research before investing. The trust in investing in upcoming coins is diminishing with increased rug pulls and ponzis. This makes investing in crypto not so fun and easy.

It is not only the retailers, portfolio managers are also having a tough time achieving scale with their portfolios. There is no solution that acts as a one-stop solution for them. They have to use different platforms for managing their subscriptions, marketing campaigns, and rebalances. Add to this a CRM tool to deal with client feedback and queries. With too many moving targets to focus on it gets difficult for managers to just focus on portfolio management.